Probable Niche

We've identified the niche as fancy dress.

fancy dress

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as fancy dress.

dress, fancy, costumes, dress costumes, party, halloween, party supplies, halloween costumes, accessories, shopping, online, gifts, dress outfits, hire, wigs, supplies, outfits, costume hire, shop, services's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 04:07 UTC on December 10, 2011. The source was comprised of 19325 characters, of which 15881 are code, leaving an organic character count of 3444. The total word count on the home page is 627. We filtered out 37 numbers, 207 common words, and 14 words shorter than three characters in length, leaving an impact word count of 342. The size of the lexicon (number of unique words) is only 203. We extracted eleven top keywords, leaving 5.41% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
retail outlet108.62%
fancy dress108.62%
info amp65.17%
price promise32.58%
rockford house 21.72%
party supplies21.72%
outlet pick 21.72%
dress retail 21.72%
dress costumes21.72%
deansgrange road 21.72%
costume accessories21.72%
years experience10.86%
year round10.86%
wide range10.86%
website email10.86%
view basket10.86%
various fancy10.86%
ultimate source10.86%
theme party10.86%
terms amp10.86%
temporary tattoos10.86%
superb returns 10.86%
store pick10.86%
snowman mascot 10.86%
simply select10.86%
shopping basket10.86%
shop online10.86%
secure shopping10.86%
secure server10.86%
santa mascot 10.86%

Domain Name Keywords

We found 4 significant keywords appearing in the domain name
  1. fancy
  2. dress
  3. store
  4. fancy dress


Source Character Count 19325
Code Character Count 15881
Organic Character Count 3444
Filtered Numbers 37
Filtered Words (Common) 207
Filtered Words (Short) 14
Total Word Count 627
Impact Paragraph Count 631
Impact Word Count 342
Impact Lexicon Size 203


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# a b c d e f g h i j k l m n o p q r s t u v w x y z